Monday 17 March 2014

GOLD CLASS HAIR EXTENSIONS LAUNCH BY INANCH LONDON WITH BLONDIE ENTERTAINMENT

With an extremely busy start to the year working backstage at several shows for Mens London Collections and London Fashion Week it was great being back with the Blondie Entertainment team recently for the celebrity press launch of gold class hair extensions by Inanch London at Iberica Fitzrovia.



After years of research in to sourcing the best quality and ethically sourced 100% human hair, Inanch London are proud to have discovered the Crème De La Crème of hair extensions and taken it a step above and beyond the rest with Gold Class – the world’s first “designer label” for hair extensions brought to you by multi-award winning celebrity extensionist Inanch Emir.

For those who watched Blondie Medias show Harley Street Beauty you will all be familiar with the lovely Inanch Emir who featured regularly on the show with her amazing technique and professional removal advice on hair extensions.



Blondie Entertainment were there to support her special night with our show biz presenter Naomi Isted interviewing the celebrity guests, who were all in attendance sporting their stunning Gold Class locks!


I was on hand to do the makeup for Naomi Isted, The lady herself Inanch Emir and the face of Gold Class Hair Extensions Strictly Come Dancing Professional Dancer Ola Jordan.



Here's a few images from the night courtesy of Inanch London & to catch all the celeb interviews please visit Naomi's Youtube channel. 

Inanch & Joe Emir

Inanch with her  Gold Class Models all with their new Gold Class Hair Extensions
and wearing beautiful gowns by 
Pia Michi 


The Face of Gold Class - Strictly Come Dancing Ola Jordan
Makeup by me and also wearing Pia Michi 


The Face of Gold Class - Strictly Come Dancing Ola Jordan

Love Jo x


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Sunday 2 March 2014

LFW NASIR MAZHAR AW14 - ASSISTING AYAMI NISHIMURA WITH AOFM

My second show for London Fashion Week AW14 was assisting the amazing key makeup artist Ayami Nishimura with AOFM for designer Nair Mazhar at the courtyard show space, Somerset House.

I was so excited about this show as I’ve admired Ayami’s work for such a long time now and it was a honour to be to be able to assist her.

The makeup look was heavily influenced by the American 90's hip hop look and here’s how we achieved the look.





After cleansing we started by adding foundation and concealer where needed. 

Then with a MAC Gel liner creating a triangle shape we extended vertically and a straight line to create the dramatic eyes carrying it to the inner corner of the eye top and bottom with a small triangle. Some of models featured metallic foil which was placed on top of the triangle with eyelash glue.

False lashes were added with mascara. 

The eyebrows were adjusted up a little and angled by powdering and to cover the remaining visible part of the models eyebrow we used concealer. 

The lips we lined with a brown lip liner which was blended then we added a brown lipstick and a ultra nude lip gloss to the the centre of the lips and a clear gloss was applied all over. 

We finished the look with slight contour.

Here’s some backstage images from the show courtesy of AOFM. To view the show click here






Love Jo x

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LFW FYODOR GOLAN AW14 - ASSISTING MEL ARTER WITH MAX FACTOR UK

A great start to London fashion Week AW14 was assisting Max Factors UK Ambassador Mel Arter for designer Fyodor Golan show at the The Farmiloe Building in Farringdon.

Mel Arter created a ‘fragile and fearless’ beauty look for the show and on arrival of our call time Mel started with a demo and also introduced us to some new Max Factor products due to be launched soon.

The makeup look was to be kept simple and the skin had to flawless as the look was all about the statement lips. Here’s the steps to the look.

After cleansing the new Max Factor Facefinity All Day Primer was used on the skin to even and minimise any correction needed. 

Max Factor Facefinity All Day Flawless 3-in-1 Foundation was applied insuring the skin was kept very youthful looking still. 

Brows were brushed up and emphasised a little by filling in and set in place with a brow gel.

Eyelashes curled and Max Factor new Clump Defy Extensions Mascara was added.

The lips were firstly lined in Max Factors Red lip pencil, blurring the edges and inner corners. Max Factor new Lip Infinity colour in Just in love was used to fill in the rest of the lip and then lastly to make the lip colour really pop a neon pink pigment was applied to the centre of the lips.

Here’s some images from the show courtesy of Fashion 156... (and the fantastic bag of Max Factor goodies we were kindly given :-) To view the show click here





Male Model from the show & Grooming by me




Love Jo x
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