Wednesday 26 February 2014

LONDON MENS COLLECTIONS AW14 - ASSISTING KEY MAKEUP ARTIST MICHELLE WEBB WITH AOFM

What a fantastic start to the year its been for me working and assisting on several on schedule shows for Mens Collections last month and just last week London Fashion Week for AW14.

The next couple of Blogs are a little round up to the shows I assisted on and my new favourite kit products.

Starting in January I was very fortunate to assist again the lovely key Makeup Artist Michelle Webb for two shows at London Collections Mens.

John Smedley Presentation AW14 

Joining my fellow AOFM graduates at the Swiss Church in Endell Street in London. The first show of the day was the Presentation for Knitwear designer John Smedley.

Michelle started with a demo and between us all we had eight models to get ready for 12pm.

The look was very minimal and to make the guys look well groomed keeping the skin clean and fresh. The models were to asked to be clean shaven and handed a razor and shaving cream if there were any signs of stubble!

Firstly the skin was prepped using Dermalogica skin care, who sponsored the shows with their products. The skin was thoroughly cleansed with their Ultra Calming Cleanser followed by their Multi Active Toner.  Active moist moisturiser was used to give a semi matt appearance. 

Paying attention to any redness on the ears and hands we applied my all new favourite product Dermalogica's Redness relief. 

A natural skin base was created by using OCC Tinted Moisturiser and the BBU palette to conceal any blemishes and dark circles.  

Shu Uemura translucent powder was used along the T-zone to reduce shine and the male models’ brows were set in place with a clear brow set.

Image courtesy of Fashion 156


Xander Zhou Show AW14

Next show of the day was for Designer Xander Zhou at Victoria House, Bloomsbury Square.

Call time was 1.00pm and we had around 30 models to get ready by the 4pm show time.

For Xander Zhou the look was pretty much the same and all models were once again required to shave before we started if they had any visible stubble.

The skin was prepped with Dermalogica and the products used again were OCC skin tint, a little concealer from the BBU Palette very lightly as the brief was the models wasn't to look too made up. 

To finish we added a touch of Lucas Papaw across the fore head and on top of the cheek bones as a highlighter.

Here's some images from the show and backstage courtesy of Fashion 156.






Love Jo x






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Tata Naka AW14 Collection London Fashion Week By Guest Blogger Naomi Isted - The London Lifestylist

Georgian identical twins Tamara and Natasha Surguladze make up the design duo of Tata Naka. The name Tata-Naka originated from their childhood nicknames and thus was an organic choice when deciding on a signature name for the brand. The inspiration for their AW14 Collection came from the home and world of interior design. An evident key to this collection is the influence of paintings by Matisse.

Held at The Royal Academy the setting was certainly perfect for the tone and depth of the collection.

Their signature style is; “As the two of us work together, our designs often reflect the contrast of two opposites and reveal the dual nature of the brand. Our collections explore the unexpected; we play with the illusory but always maintain a sense of humour. One of our signatures is our in-house prints that are based on our paintings and photography. We always aim to create timeless pieces for our customers: pieces with which they will fall in love.”



And with their AW14 collection it's clear they've succeeded with highly decorative pieces   resonating from their signature style and the concept of home. The inspiration behind their AW14 Collection drew reference to home, furnishings and the the paintings of Matisse. The bold prints derived from classic hand-painted wall papers, ceramic tiles, and porcelain china do take you back in time to a place where Persian rugs and Aubusson carpets stood firmly in the home.

The fabrics were just as sophisticated and stunning; silk crepe de chine, luxurious wool crepe and georgette. Tata Naka also introduced plain and textured bonded silk neoprene to create a modern silhouette.

The shoes were to die for and designed by the duo themselves with key season features; tassels and metallic!



IDEAL CLIENT: “She is adventurous and romantic, with a great sense of humour. She doesn’t feel the need to follow the trends but is capable of creating her own unique style.”




Hair was by Toni & Guy, Makeup by Mac.



The two sisters arrived in London in 1996 to study design at Central St Martin‟s. On graduating in the year 2000 Barneys NYC dedicated a wall to their awe-inspiring collection. The British Fashion Council that is globally renowned for being the launch platform for emerging talent has consecutively granted Tata-Naka with the celebrated “New Generation” award at London Fashion Week and has seen the brand blossom into an independent UK luxury design house with 2010 being their 10th anniversary in the industry. 

Ambassadors include Cameron Diaz, Mina Suvari and Sarah Jessica Parker. The Tata-Naka collection regularly starred in the legendary series „‟Sex in the City‟‟ and was worn by Carrie Bradshaw on the cover of the official book. 
For the past years Tata-Naka collections have been shot in a wide range of main fashion publications from Vogue to i-D and featured in numerous leading UK broadsheet supplements. 


By Style & Beauty Journalist  Naomi Isted
Twitter & Instagram @naomikisted
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PPQ Presentation of ROCKABELLA AW14 COLLECTION By Guest Blogger Naomi Isted - The London Lifestylist


My final presentation of Day 1 at London Fashion Week AW14 was attending the PPQ London Rockabella AW14 Collection at the Sanderson Hotel, and I must say what a way to finish the first day of fashion week. I was completely mesmerised by a collection that infused 50's slick with a punk twist and exquisite fabrics.




The show was styled by Calvin Opaleye, hair was styled by Warren Holmes and makeup was by Liz Martins for Bobby Brown. Nails were by Ciate nail ambassador Grace Humphries. My eye was consistently drawn to the evocative footwear by KOS for PPQ.


The key Rockabella focus of the AW14 Collection's was on the variety of fabrics and textures, from patent and lace to feathers and sheer. The collection was exciting and flamboyant, sexy, sassy but also delicate at its best. With the femininity of sheer and chiffon to the patent and leather this collection truly is an English love story that trances you into a journey of glamour, rock and elegance.


As you can see the key colours dominating this show were: pastels, metallics and black.

So many stunning fabrics featured in this collection: patent skirts and dresses, sheer tops and lace, mohair coats to subtle rose prints and furs this is vintage, rock and glamour intertwined at its best.


The brains behind PPQ are Amy Molyneaux and Percy Parker who launched the label PPQ creating the inimitable style that continues to set the beat for London’s fashion drum today. 



"PPQ are renowned for the drainpipe jean revolution dressing music maker’s including Amy Winehouse and Peter Doherty. The label’s signature smocks and modern cocktail dresses soon became fashion insider staples. Fashion’s best kept secret inevitably rolled off tongues and on to London Fashion Week’s official show calendar to continued success. Today, the design duo craft cutting-edge collections in strong shapes and bold prints incorporating elaborate fabrics in a spectrum of directional colours. Loyal PPQ fans include some of today’s hottest style icons and artists including Kirsten Dunst, Sienna Miller, Rihanna, Lily Allen, Naomie Harris, Sophie Ellis Bextor, Daisy Lowe, Alexa Chung and Peaches Geldof." PPQ

By Style & Beauty Journalist  Naomi Isted
Twitter & Instagram @naomikisted
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